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If your keyword tool says nobody’s searching for a keyword, should you bother targeting it?
Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs.
So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend?
In this post, we’ll discuss four perceived benefits of targeting low-volume keywords and why they’re not always so black and white.
“They probably get some searches”
It’s no secret that search volumes in keyword research tools aren’t perfect.
For example, the keyword “hreflang tag seo” gets an estimated 10 monthly searches in the U.S., according to Ahrefs’ Keywords Explorer.
“They’re easier to rank for”
It’s no secret that search volumes in keyword research tools aren’t perfect.
For example, the keyword “hreflang tag seo” gets an estimated 10 monthly searches in the U.S., according to Ahrefs’ Keywords Explorer.
“They’re easier to create content for”
Most high-volume keywords are quite broad, which makes it hard to create content around them to please all searchers.
For example, take the keyword “ecommerce SEO.” Judging by the SERP, the broad intent behind this keyword seems obvious: Searchers want a guide that teaches them how to get more traffic to their stores.
Most high-volume keywords are quite broad, which makes it hard to create content around them to please all searchers.
For example, take the keyword “ecommerce SEO.” Judging by the SERP, the broad intent behind this keyword seems obvious: Searchers want a guide that teaches them how to get more traffic to their stores.
“They convert better”
Most high-volume keywords are quite broad, which makes it hard to create content around them to please all searchers.
For example, take the keyword “ecommerce SEO.” Judging by the SERP, the broad intent behind this keyword seems obvious: Searchers want a guide that teaches them how to get more traffic to their stores.
Key Takeaway
Not all low- and zero-volume keywords convert well. It depends on the intent behind them.
In conclusion
Most high-volume keywords are quite broad, which makes it hard to create content around them to please all searchers.
For example, take the keyword “ecommerce SEO.” Judging by the SERP, the broad intent behind this keyword seems obvious: Searchers want a guide that teaches them how to get more traffic to their stores.
