Winifred Kristé Cake
Founded by Ms. Winifred, a self-taught cake designer who prides herself in creating customized posh cakes for both local and international clients. The company is well-known for their hand-made sugar flowers and the Victorian-styled sugar flowers vases that were commissioned by Michelle Obama for the White House Christmas in 2014. Their impressive portfolio and pursuit for perfection have led them to become the leading premium baker in Singapore that is highly sought-after.
Our achievements
426583
Increase in traffic value to /blog/
335000
Increase in organic traffic to /blog/
4000+
Links generated
CHALLENGES
Generate more leads
Because Winifred Kristé Cake already had a very strong backlink profile and brand recognition, the goal was mainly to generate more leads. The website already had an impressive list of blog posts that were generating some traffic. However, they were not properly optimized and hence were not ranking that well. In addition, there were no proper landing pages that highlighted the services that the team provided.
Because Winifred Kristé Cake already had a very strong backlink profile and brand recognition, the goal was mainly to generate more leads. The website already had an impressive list of blog posts that were generating some traffic. However, they were not properly optimized and hence were not ranking that well. In addition, there were no proper landing pages that highlighted the services that the team provided.
HIGHLIGHTS
Developed website based on suggested design
Improved the blog content with on-page SEO techniques
Created landing pages targeting high volume keywords
Outreach to promote the brand and content
Winifred Tan
Director of Winifred Kristé Cake
"Traffic Bees helped to increase the overall organic traffic to our website through their content optimization and SEO techniques. With it we are also able to increase the number of leads through our website."
Winifred Tan
Director of Winifred Kristé Cake
Growth Summary
We were contacted to help Winifred Kristé Cake increase her presence for services like customized wedding cakes and gum-paste flower lessons.
After analyzing and removing underperforming blog posts from their site, we started to create a mix blog posts targeting top-funnel keywords to generate links or organic traffic and middle-to-bottom-funnel landing pages to generate direct conversions.
The team delivered some major wins to gain industry links and press coverage with our content. With the combined efforts of the new landing pages, SEO optimized blog content and backlinks, we were able to significantly increase the traffic and leads from the website.
ORGANIC TRAFFIC GROWTH
THE RESULTS
- Average number of new monthly visitors increased by 100%
- Article ranked #1 on Google:
Top 12 Cake Decorating Classes in Singapore
