Case studies/Health Care
Hearing Partners
The briefIncrease organic traffic and generate more leads
Leveraging over 118 years of audiology expertise, Hearing Partners is a member of the Audika group, which boasts a network of over 4,000 clinics spanning the globe. Through their high-quality personalised hearing solutions, Hearing Partners seeks to positively impact the lives of individuals with hearing loss, enhancing their overall quality of life. The company is dedicated to providing top-notch care and cutting-edge technology to suit the hearing needs of every individual. They serve as the authorised distributors for Oticon, Bernafon and Rexton hearing aids in Singapore.
16,000
Monthly organic traffic to website
72.31%
Increase in organic leads
23.36%
Share of voice
The challenge
Where Hearing Partners was starting from
While Hearing Partners had many hearing clinics across Singapore, they faced stiff competition from other hearing clinics and their online brand presence was lacking. Despite having detailed and comprehensive content on their landing pages, they were not SEO-optimised and the URLs were not reader-friendly. Additionally, the absence of a blog section limited their ability to attract a broader audience to the website. As such, their aim was to harness the power of SEO to boost organic traffic, enhance their online visibility, and generate more leads.
What we did
- Revamped website for SEO and page speed
- Created blog content with on-page SEO techniques
- Created landing pages targeting high volume keywords
- Outreach to promote the brand and content
How we grew it
We were engaged by Hearing Partners to help increase their website's organic traffic and generate more leads. Their aim was to rank on Google for crucial keywords like 'hearing aid' and 'hearing test.'
Following a comprehensive website revamp, we started to design new landing pages to target high volume keywords like 'hearing aids' and 'hearing test'. Simultaneously, we introduced a dedicated blog section to the site, featuring articles about highly searched topics including tinnitus, hearing loss, and ear digging. To amplify our online visibility, we actively promoted both the brand and our content across various online publications and websites.
The results of our SEO endeavors were remarkable, manifesting in a substantial surge in organic traffic and a notable increase in lead generation. Today, Hearing Partners boasts a well-established online presence for hearing aids and hearing tests in Singapore.
The results
- Monthly organic traffic increased by more than 45 times
- Homepage ranking #1 on Google: Hearing Aids Singapore
We highly recommend Traffic Bees to any business that is looking to improve their website's ranking and increase their organic traffic. With their help, we saw significant improvements in our website's ranking and increase in the number of leads through our website.
Sammi ChanSenior Regional Marketing Executive, Hearing Partners
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