Case studies/Renewable Energy
GetSolar
The briefIncrease organic traffic and leads
GetSolar started out as Solar AI Technologies, and had its humble beginnings in early 2020. Seed-funded and incubated by ENGIE, one of the world’s largest renewable energy companies, they had one goal in mind: to simplify the process of getting rooftop solar in order to hyperscale the adoption of solar across Southeast Asia. They stand as pioneers in Singapore, introducing the first Rent-to-Own model, enabling property owners to reap the benefits of solar energy without a substantial upfront investment.
14.50%
Increase in organic sessions
31.42%
Increase in organic leads
35.14%
Share of Voice
The challenge
Where GetSolar was starting from
GetSolar has successfully captured substantial attention and earned notable media coverage, marking a significant achievement in establishing its brand presence. However, the current hurdle lies in converting this visibility into a consistent influx of organic traffic and effective lead generation. Even with existing service pages, they were not SEO-optimised. As such, their aim was to improve the discoverability of their brand and service pages via keyword optimisation, meta tag refinement, and content alignment with relevant search queries.
What we did
- Optimise service landing pages with on-page SEO techniques
- Created blog articles targeting high volume keywords
- Outreach to strengthen backlink profile
How we grew it
Our goal was to optimise GetSolar's landing pages to maintain their media momentum but also channel that interest into increased website visits and lead conversions.
Following an extensive keyword research process, we successfully optimized the existing service pages by incorporating high-volume keywords to enhance organic traffic generation. Through the collaborative implementation of new landing pages, SEO-optimised blog content, and strategic backlinking, we witnessed a substantial increase in website traffic and leads, reaching an all-time high of 5,066 sessions in October 2023.
The results
- Monthly organic leads increased by 30%
- Share of Voice increased by 26.84%
Before approaching Traffic Bees, we were plateauing in website traffic for months and were unsure how to troubleshoot it. Traffic Bees were able to effectively breakdown and decipher what was required to be done to fix our website traffic issue, and specifically improve traffic from the Singapore market, which were our target audience. Soon enough, we were able to see visible results within just a few months, and had a noticeable improvement in terms of organic website leads. The team at Traffic Bees is also extremely patient and go the extra mile to answer any queries and doubts
Yun HongContent & Marketing Associate, GetSolar
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