About Winifred Kristé Cake

Winifred Kristé Cake was founded by Ms Winifred, a self-taught cake designer who prides herself in creating customised posh cakes for both local and international clients. The company is well-known for their hand-made sugar flowers and the Victorian-styled sugar flowers vases that were commissioned by Michelle Obama for the White House Christmas in 2014. Their impressive portfolio and pursuit for perfection have led them to become the leading premium baker in Singapore that is highly sought-after.

Case Study

Objective: Because Winifred Kristé Cake already had a very strong backlink profile and brand recognition, they aimed mainly to generate more leads.

What Did We Do?
  • Redesigned website
  • Matched their existing services with specific keywords
  • Developed a blog with focused content
  • Outreach to promote the brand and content

✓ Average number of new monthly visitors increased by 100
✓ Article ranked #1 on Google: Top 12 Cake Decorating Classes in Singapore