Paula’s Choice is a prestigious skincare and makeup brand that originated from the United States. Their team is dedicated to understanding all skin types and formulating the most effective products that are fragrance-free and backed by science. Based on vast research and constant improvements over the past 20 years, their products have become the best in the industry and continues to win the hearts of both men and women.
About Paula's Choice
Objective: Paula’s Choice wanted to search engine optimise their e-commerce site and was also looking to start a blog in order to increase incoming site traffic.
What Did We Do?
- Started a blog on Paula’s Choice: expert skincare advice
- Keyword research done with detailed content and guides