Winifred Kristé Cake
Founded by Ms Winifred, a self-taught cake designer who prides herself in creating customised posh cakes for both local and international clients. The company is well-known for their hand-made sugar flowers and the Victorian-styled sugar flowers vases that were commissioned by Michelle Obama for the White House Christmas in 2014. Their impressive portfolio and pursuit for perfection have led them to become the leading premium baker in Singapore that is highly sought-after.
Our achievements
426,583
Increase in traffic value to /blog/
335,000
Increase in organic traffic to /blog/
4000+
Links generated
CHALLENGES
Generate more leads
Because Winifred Kristé Cake already had a very strong backlink profile and brand recognition, they aimed mainly to generate more leads. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque elementum, neque vel vehicula laoreet, dolor nisl porta augue, ut sollicitudin metus ante id dolor phasellus. Pellentesque elementum, neque vel vehicula laoreet, dolor nisl porta augue, ut sollicitudin metus ante id dolor phasellus.
Featured Content
Redesigned website
Developed a blog with focused
content
Matched their existing services with specific keywords
Outreach to promote the brand and content
Winifred Tan
Director of Winifred Kristé Cake
“Traffic Bees has helped bring our blog content to new levels, which helps improve other areas of the site and has had a noticeable positive effect on rankings for core keywords.”
Winifred Tan
Director of Winifred Kristé Cake
Growth Summary
We were contacted to help expand Winifred Kristé’s link-building efforts and help some of their core products rank.
After analyzing and removing underperforming blog posts from their site, we started to create a mix of top-funnel assets to generate links and middle-to-bottom-funnel assets to generate direct conversions.
Our team delivered some major wins to gain industry links and press coverage with their link building content. They also created top and middle-funnel informational content around rental equipment in their industry. As this search-driven content began to rank and bring in more organic traffic, they also saw those core rental page rankings improve across the board.
Organic Traffic Growth
Traffic value Growth
THE RESULTS
- Average number of new monthly visitors increased by 100
- Article ranked #1 on Google:
Top 12 Cake Decorating Classes in Singapore
